Sustainability

Hero Sustainability

SUSTAINABILITY

Where caring for the earth is easy-peasy

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Two children in the woods wearing comfortable clothing

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OUR COMMITMENT

Putting the planet at the heart of our children’s world

We want to keep the earth beautiful, so children always have a place to explore their sense of wonder. We’re deeply committed to sustainability and know there is always more we can do to make products that are easier on our planet.

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Sustainably Made. Responsibly Produced.

We believe we all have a responsibility to help create a better planet for this and future generations. We are deeply committed to sustainability and know there is always more we can do to responsibly make products that are easier on our planet—from the fabrics we source, to the partners we work with, to the packaging we use.

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Sustainable cotton

100% of our cotton is sustainably and responsibly sourced. We use organic cotton when possible.

Sustainable cotton is gentler on the environment and on workers, with fewer harmful chemicals used to grow or process the fiber
Sustainable cotton production helps protect soil integrity, biodiversity, and the health of agricultural workers

Organic Content Standard - Sustainability

Organic Content Standard

GOTS Organic Cotton - Sustainability

GOTS Organic Cotton

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Recycled materials

We work with third parties to ensure our recycled fibers and materials adhere to high social and environmental standards.

Ensures recycled materials are sourced responsibly
The Global Recycled Standard (GRS) is an international, voluntary, full product standard whose goal is to increase use of recycled materials in products and reduce/eliminate the harm caused by its production.
Promotes transparency and traceability throughout the supply chain
Our packaging is made with recycled or compostable materials

Global Recycled Standard

Recycled Blended Claim Standard

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Socially responsible production

Our <a href='/code-conduct'>Code of Conduct</a> ensures safe, healthy, respectful conditions for everyone who makes our clothing

Strict adherence to safety regulations
Fair pay and treatment for workers
Third party audits and certifications ensure high ethical and social standards are met
Traceability audits of our raw materials to verify the origin and authenticity of organic materials we use, and whether it originates from ethical sources, or not
Map and monitor our supply chain with regulatory software from raw material to finished products

smeta

Sedex Members Ethical Trade Audit

WRAP Logo

Worldwide Responsible Accredited Production

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Higher quality, lighter impact

Our clothes are thoughtfully crafted to have a lighter environmental footprint across their life cycle, from production to wearing, washing, and beyond.

We label our garments as “Cold Wash Only”. Around 90% of a washing machine’s energy use goes into warming the water, washing in warm water emits approximately 2.5 kg of CO2 emissions each wash. By switching to cold water, this process will now emit approximately 0.2 kg of CO2 emissions per wash, allowing our customers to reduce their impact on the environment.
Hand-me-down quality results in fewer clothes ending up in landfills
Our Fabric Suppliers and Garment Washers are required to report their environmental impacts using the Higg Facility Environmental Index (FEM) and to have these reports verified by a 3rd party every other year. The Higg FEM allows for the assessment of the environmental impact of product manufacturing at the facility level in order to identify strengths and uncover areas for improvement. Completing an FEM allows our suppliers to establish a base line impact assessment and work to improve year upon year.

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