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Limited-Edition Styles, Limited Quantities
Little feet, lots of comfort
Make it easy-peasy head to toe! Shop our new socks & slip-resistant grippers collection.
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Free Essential Media
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Pick a tee from our Essentials Collection (your little one will love it).
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Making style and sustainability easy-peasy
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Made with soft sustainable cotton or recycled materials, our easy to wear, easy to care for styles give little ones comfort from day one.
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We lovingly craft our styles with organic and sustainably sourced cotton - because it's what they deserve from the start.
Easy snap bodysuits. Pull on pants. Easy to care for fabrics. We design childrenswear for real life.
We use recycled fibers and materials with hand-me-down quality that lasts from one childhood to the next - so that our planet does, too.
Global Recycled Standard
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From fabrics to snaps, each style is OEKO-TEX ® STANDARD 100 certified safe from over 1000+ harmful chemicals and held to the strictest standards for product testing.
Explore our SoftSeams™ styles with seams that lay flat for your little one’s comfort.
What Customers Are Saying
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Dressing your little one should feel good, inside and out. That's why we craft our children's clothing to be easy on the planet and easy to wear.
